The Art of the Independent Hotel: A World of One-of-a-Kind Stays

Published on June 10, 2025

written by Jill Schildhouse, an award-winning freelance writer whose work has been published in Reader’s Digest, U.S. News & World Report, Southern Living, Taste of Home, AARP, Forbes and more.

What are today’s travelers craving when it comes to lodging? Independent hotels.

In fact, according to the 2024 Boutique Hotel Market Size, Share & Trends Analysis Report, “The global boutique hotel market is experiencing robust growth due to a rising demand for personalized and unique travel experiences. This category is particularly appealing to travelers seeking more than conventional hotel stays, favoring the tailored experiences offered by independent and boutique hotels.”

It's clear that tourists and business travelers alike want accommodations that go beyond just a comfortable bed and a clean room. They want to connect with the places they visit in a meaningful way — to feel like insiders rather than passersby. And that’s where independent hotels shine. Where branded resorts and hotels offer consistency and familiarity, independent hotels stand out by offering something a little more personal, a little more rooted, and often, a little more memorable. Here’s what that looks like to guests:

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Sentinel, Portland, Oregon

Deeply Connected to Their Communities

Independent hotels are often a reflection of their neighborhoods. From locally sourced ingredients on the restaurant menu to art created by regional makers on the walls, these properties embrace their settings in ways that can be difficult to replicate on a large scale. Some partner with nearby businesses to offer guest perks — like discounts at the indie coffee shop or Pilates studio around the corner or exclusive access to community events — creating a natural bridge between visitors and locals. Others commission local designers to create a space that truly feels of its place. For travelers who want to feel a sense of where they are, these connections can make a stay that much richer.

Rise Uptown, Phoenix, Arizona

Every Property Has Its Own Personality

Unlike standardized properties designed to deliver a uniform experience, independent hotels often reflect the vision of their owners or operators. That might translate to a whimsical design theme, a focus on sustainability, or a curated art collection that tells a story. For guests, that individuality can turn a stay into a discovery. Whether it’s a historic building thoughtfully renovated or a modern boutique with a bold aesthetic, no two independent hotels are exactly alike—and that’s exactly the point.

Hammock Beach, Palm Coast, Florida

Personalized Service and Experiences

One of the hallmarks of independent hotels is the level of personalized attention they can offer. Without the constraints of corporate systems or one-size-fits-all procedures, staff often have the flexibility to tailor experiences to individual guests. That could mean customizing a welcome amenity, remembering a returning traveler’s preferences, or curating off-the-beaten-path recommendations based on a guest’s interests. It’s these personal touches that many travelers find so memorable.

Chatham Bars Inn, Cape Cod, Massachusetts

A Wider Range of Amenities and Offerings

Independent hotels have the freedom and flexibility to innovate when it comes to amenities and services. That might mean offering a locally inspired wellness program or the use of bicycles to get around town, designing bespoke in-room features, or including extras like complimentary evening wine tastings or rooftop yoga classes. Instead of following a checklist, these hotels build offerings that fit their unique identity and cater to their specific guest demographic.

Hotel Max, Seattle, Washington

A More Immersive Neighborhood Experience

Many independent hotels are tucked into neighborhoods with character. That gives guests a chance to explore a city more organically, like grabbing a pastry from the same bakery locals love, or discovering a park, bookstore, or bar they might have missed in a more tourist-heavy area. For travelers seeking authenticity — and according to the American Express 2025 Global Travel Trends Report, 73% of respondents aim to support local small businesses while visiting a new destination — that kind of location is a major plus.

Wayfinder Waikiki

Locally Rooted, Globally Loved

Independent hotels offer something distinct in the hospitality world: They provide the comforts travelers expect, but with an added layer of individuality, creativity, and local flavor. For those looking to connect more deeply with a destination, an independent hotel can offer a unique lens through which to experience it—one that’s personal, memorable, and entirely its own.

Explore the more than 50 distinct, independent properties that are part of the Benchmark Resorts & Hotels portfolio, a collection by Pyramid Global Hospitality. Located in diverse destinations across the globe, Benchmark’s resorts and hotels reimagine immersive travel, inspiring guests to create memories born from meaningful exploration, authentic moments, and innovative experiences – no matter the occasion. Benchmark guests can earn complimentary gift cards, on-property perks, and destination experiences through the collection’s signature Mosaic Rewards program.


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