written by Jill Schildhouse, an award-winning freelance writer whose work has been published in Reader’s Digest, U.S. News & World Report, Southern Living, Taste of Home, AARP, Forbes and more.
What are today’s travelers craving when it comes to lodging? Independent hotels.
In fact, according to the 2024 Boutique Hotel Market Size, Share & Trends Analysis Report, “The global boutique hotel market is experiencing robust growth due to a rising demand for personalized and unique travel experiences. This category is particularly appealing to travelers seeking more than conventional hotel stays, favoring the tailored experiences offered by independent and boutique hotels.”
It's clear that tourists and business travelers alike want accommodations that go beyond just a comfortable bed and a clean room. They want to connect with the places they visit in a meaningful way — to feel like insiders rather than passersby. And that’s where independent hotels shine. Where branded resorts and hotels offer consistency and familiarity, independent hotels stand out by offering something a little more personal, a little more rooted, and often, a little more memorable. Here’s what that looks like to guests: